Min Hee-jin unfollows Adore and New Jeans’ social media

On November 20th, Min Hee-jin made a dramatic exit from her position as an inside director of Adore, issuing an official statement to announce her resignation. In her statement, she expressed her intent to terminate the shareholder agreement with Hive and hold the company legally accountable for its breach.

Min Hee-jin detailed the reasons for her departure, citing a seven-month conflict with Hive that began following what she described as an illegal audit conducted by the company in April. Despite her best efforts to resolve the dispute and restore Adore to its position before the audit, Min Hee-jin said Hive’s refusal to acknowledge its wrongdoings and its lack of willingness to change left her with no choice but to step away. She made it clear that further efforts to mend the situation would be futile.

In a symbolic gesture, Min Hee-jin unfollowed both Adore and New Jeans’ social media accounts, signaling a sharp break from the companies. To further convey her feelings, she posted a meme of a rabbit holding a resignation card, marking the emotional end of her tenure.

Adore expressed regret on the same day over Min Hee-jin’s unilateral resignation. “We feel sorry for Director Min Hee-jin’s decision, but we will continue to focus on supporting New Jeans so that they can grow and develop even further,” the company stated. The statement also emphasized Adore’s commitment to its partnership with NewJeans, highlighting their importance despite the ongoing dispute.

Min Hee-jin’s departure raises significant questions about the future of NewJeans

New Jeans is a highly successful K-pop group that has become a cornerstone of Adore’s roster. In the wake of Min Hee-jin’s resignation, speculation is rife regarding whether NewJeans will continue to work with Adore or follow Min Hee-jin’s path. Adding fuel to the fire, NewJeans sent a certified letter to Adore on November 13th, demanding corrective action and threatening to terminate their exclusive contract if their demands were not met. In response, Adore expressed its intent to resolve the matter in a way that allows continued collaboration with NewJeans.

NewJeans has consistently shown strong support for Min Hee-jin throughout the conflict with Hive, fueling speculation that this loyalty could influence their future decisions. As tensions continue to rise, all eyes are now on whether NewJeans will align with Min Hee-jin or remain with Adore as the situation evolves.

The ongoing drama between Min Hee-jin, Hive, and Adore is a high-stakes battle that could have far-reaching consequences for the K-pop industry, and many are waiting to see how the story unfolds.